What we do
By developing 100% sustainable capsule collections, we are making our first steps towards sustainability. Our action is part of an audacious bigger plan: we are committed to grow as a more sustainable and environmentally friendly brand.
What Treedom does
Treedom is the only website in the world that allows you to plant a tree remotely and follow its growth online. Since its foundation in 2010 in Florence, more than 1.000.000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to the communities surrounding them. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental-friendly and social values.
Why we do it
We believe that every choice we make has a consequence. Sensitive to women conditions worldwide, and interested into supporting and improving their life conditions, we joined Treedom to give Kenya's population alternative income solutions deriving from agriculture. By planting a tree in Kenya and regenerating an ecosystem, we support local women-led communities who dedicate themselves to the cultivation of trees, and are able to maintain themselves by doing so, as well as improve the lifestyle conditions for boh themselves and their families.